People are no longer in love with reading
When the world moved to the new millennium, it was a celebration moment. But what does the new era bring to the world? People who are incompatible with reading. In this essence, any marketer or entrepreneur with a desire to succeed must develop a way of presenting easy to read, short and concise message. The modern audience is not ready to take an hour or even more than five minutes going through your posts just to make a purchase decision.
Thus, Explainer videos are a better way of reaching out to this generation. Also, if you offer your audience to select between written and video content, they will go for the latter as it is easy to understand and saves their time. So, if success is your desire, ensure you combine your images and audio to make creative product explainers to attract masses as well as turn them into customers.
Business Explainer Videos
A simple way to the number two search platform
Aha. When you want faster and easy to understand information, you go for video content. So, when you are tired of Googling for solutions to your problem or do not have time to read long articles, you turn to YouTube. You are not alone. According to statistics, the search of various tutorials especially the how-to and DIY went up by more than 80 percent for the last few years.
In fact, video searching on YouTube is on its way to take over the Google's position. In this regard, embedding explainer videos on your site expand your online reachability. Even though your online business website is not performing well on the search engine, you may rank better on YouTube. This way, you enhance your conversion rates as well as enhance your business awareness.
Enhances your mobile visitor's marketing campaigns
You can attest that smartphones are now a must-have device for many people. Also, you can confirm that mobile devices and smartphones are no longer for communication purpose alone. Today people are using them for their online shopping and transactions. As you know, most mobile devices have a small screen.
For this reason, people prefer audio or video content than text. Reading texts and online content through mobile devices poses several challenges especially for people with eye problems. Therefore, have explainer videos on your site to enhance your mobile based marketing. Through this, you can gain high conversion rates and action taking which written content denied you.